Start The Conversation // ILL Apparel from ILL on Vimeo.
We have created a general statement for those who are unsure about what to say when somebody asks what ILL Apparel is. Here's what you can say:
ILL Apparel is a clothing brand that was created to start conversations about mental illness. Despite different programs and campaigns that have been created to encourage mental health awareness, many people still find it difficult to talk about mental illness, especially when it comes to their own personal struggle with it. Most people have no problem talking about any other physical illness or difficulty they are going through without fear of being judged or looked upon as weak, but when it comes to talking about mental illness that fear still remains. ILL Apparel is about normalizing these struggles. Those who struggle to talk about it often suffer in silence and never get the help and support they really need. Healthy conversations can bring relief, and encourage recovery. We want people to share their struggles and get the help that is readily available for them.